The clash of tribes – hipsters and bankers go elbow to elbow

The boundaries between companies in London’s Square Mile and the tech start-ups of adjacent Shoreditch used to be clear. Not only were they geographically distinct but the two tribes were identifiable by their dress codes, office decor and architecture, and the commercial rent they paid per square foot.

Today, the lines are blurring as start-ups and technology companies press south towards the City of London, because of near parity in rents and an undersupply of space in Shoreditch. At the same time, law firms, banks and other traditional City businesses are adopting the office layouts and working styles of their new neighbours in the hope of fostering innovation, impressing clients and recruiting younger workers.


For the rest of my Financial Times article please visit the paper here