The power of no

Information Overload by Jonathan Marsh

And in these days of abundant choice:

These days of job sharing, portfolio careers, multiple-part time jobs,

..of a boiling, surging wall of noise, knowledge, opinion and entertainment coming ever bigger, ever faster from ever more angles

these days of choosing your medium: twitter, email, facebook, imessage, bbm, g+, sms, a handwritten letter, a phone call, a face-to-face (even)!

these days of voting people off the show, into the next round, out of the house, onto the island

The discipline we need in

these night times with a phone, a tablet pc, a laptop and an ebook by your bed alongside the paperbacks and magazines

this age of  “having it all”

these days of startups at every turn, great ideas in every conversation, of immense possibility

….of social advertising, of special offers, of 3 for 1, of bogof, of inflation ….of debt

in these days when we need to be smarter we need to value the discipline of saying no;

call it “curation”, call it “focus”, call it “prioritising”,

we really create something when we find the strength to say no. Creating is building. It’s hard work. It takes time and dedication.

Fix your sights. Take aim. And learn to say no to the other stuff.

“No” is the creative word.


“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”  Steve Jobs talking to Business Week, October 12, 1994


Information by Jonathan Marsh







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