To think different, change your labels

The world famous creative chefs of El Bulli know that one way to see the world with fresh eyes and find inspiration is to lose your baggage.

One way to do this is to label things differently. Labels are a necessary part of communication and thinking  but they come loaded with biases and narrow thinking. “Reality TV” for example is a useful label for a genre of entertainment but it is preloaded with  your personal prejudices.

A new label helps you look at an existing problem from a different angle and imagine new possibilities.

In their book, Modern Gastronomy A to Z: Scientific and Gastronomic Lexicon,  the chefs of El Bulli describe:

 “A colloidal dispersion of two immiscible liquids”

But you and I would just call this mayonnaise.

Be warned, there is a fine line between using verbosity to inspire creativity and letting it get in the way.

Using  pretentious words and long-winded language to make your point actually makes you seem less intelligent than keeping it simple.

An academic paper by Danny Oppenheimer of Princeton that demonstrates this is called: “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly”

 

 

 

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